Marketing

Around 40% of the world’s population uses social media, so understanding the influence of social media on health and wellbeing is critical.

Companies may typically view social media platforms through the prism of marketing, however US research points to their use in developing sales forecasts.

Fashion-sharing startup GlamCorner has tripled in size over the past year, and co-founder Dean Jones saying it’s pretty much all due to digital marketing

Our names are central to our identity, so misspelling them can be detrimentally interpreted as attacking someone at very their core.

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…

Here's a list of seven great PR stunts and media campaigns by businesses to give you a bit of inspiration, entertainment, or maybe even consternation.

One of the oft-overlooked parts of business building is how to get your business noticed and talked about. Here's five big PR mistakes to avoid.

Aussie beer subscription service Beer Cartel has nabbed an Australia Post Online Retail Industry Award (ORIAs) for best online marketing.

It's all food for thought, but in 20 years the most important decisions in digital marketing might not be made by humans.

This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses?

Negative stories dominate our news cycle and impact our daily lives — but we are combating this crisis with purposeful optimism and opportunity.

As customers, the scope of options we desire and number of varieties we end up buying may depend on the time of day we make our decision.