Personal brand: The one thing you need to get sorted before any other marketing activities
If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.
The brand result checklist: 36 frequently overlooked considerations about brand outcomes
When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.
Creating ‘human’ experiences: Why businesses with a CX-HX focus will outperform the market
The successful companies of tomorrow will be able to create emotionally rich and 'human' experiences for their customers.
“Clients don’t see a price”: How to avoid getting stuck in a price conversation
Our mission as salespeople is to avoid price conversations by asking our prospects and clients questions to find out what value means to them.
How smart brands are approaching collaboration
The new must-use approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law.
Australian retailers wasting over $11 billion a year on unnecessary product discounts: Report
Australian retailers' approach of "relentlessly" offering discounts is unsustainable and leading to billions in unnecessary promotions every year.
How Spanish beer company Estrella Damm is using storytelling to take on rival Heineken
The Spanish brand, the gold star of Estrella, has used storytelling to antagonise its fierce rival and market leader in Amsterdam, the red star of Heineken.
Naomi Simson: Five marketing rules I still live by
Your job as a marketer is to engage people at an emotional level, says RedBalloon's Naomi Simson. Here's five marketing rules Simson lives by.
The elements that are missing from your website (and how they’re costing you business)
The website is the nerve centre for every business. Yet many websites miss the vital elements that can strengthen and build trust, says Sue Parker.
The new LinkedIn feature that could spell the end of the business card
LinkedIn has introduced a new feature to make it easier to immediately connect online with a potential client or customer during networking events.
From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts
For entrepreneurs, keeping a strong social media presence across Facebook, LinkedIn and Twitter can do wonders for your business.
Your business needs a social media policy: Here’s five rules that should be in it
The rise of social media has blurred the boundaries between what's work and what's not. It's essential your business has a clear social media policy.
