Marketing

Small business owners report falling victim to fake reviews. So what can you do to address the problem?

Are your sales and prospecting efforts underpinned by sound ethics and behaviours?

Girl Geek Academy co-founder and chief Sarah Moran outlines how startup founders can make their personal brands pop.

In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.

There’s a fine line between assent and exploitation and Nike's campaign is flirting with the wrong side of it.

If you truly want to grow a brand globally and exponentially, let your shoppers and employees in each country shape their brand, their way.

If you use LinkedIn for prospecting, here are some tips on how to get it right so an annoyed new connection doesn’t block you.

A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.

Tech giant Google will heavily restrict all advertising on its platform by third-party tech support providers to combat the rise of "harmful" and fraudulent companies advertising in the sector.

No matter what side of the deal you are on, a fair exchange of value with fair terms and conditions is the way to do business.

Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click-through rates.

When people meet online for the first time, a LinkedIn photo often determines their first impression. So, what does your LinkedIn photo say about you?