‘We decided to stop advertising’: Why Wendy’s throws shade at competitors like McDonald’s on Twitter
Wendy's Twitter may seem flippant at first glance, but there's a method to its madness and sassy tone.
Let word-of-mouth ignite your marketing fire
The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.
Facebook hack reveals the perils of using a single account to log in to other services
Single sign-on is an attempt to balance usability and security, but the Facebook hack reveals its limitations and vulnerabilities.
‘Social selling’: Why personal branding is a priceless asset to any business
Prioritising your personal branding on LinkedIn and other social platforms is imperative if you want to stay ahead of the professional curve.
Swedish ad watchdog rules business’ use of ‘distracted boyfriend’ meme was sexist
The Swedish advertising watchdog has ruled a Facebook post that included the popular 'distracted boyfriend meme' has breached the country's advertising code of conduct.
Instagram’s Mike Krieger and Kevin Systrom are stepping down, but what’s the key to their success? Hint: It’s super simple
After securing 30 million users in 18 months and selling to Facebook for $US1 billion, Instagram founders Kevin Systrom and Mike Krieger are stepping down.
Five ways to recycle and extend the lifespan of your content marketing
To get the most out of your content marketing, look at how your content can be repurposed for different mediums and audiences.
Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface
The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.
The five dimensions for sales alignment, harmony and success
Effective sales cultures, teams and people need five core dimensions working in concert with each other at the highest order to achieve success.
From quality visuals to webinars: Five ways to hit refresh on your content output
Fresh content is a great way to connect with and stay relevant to your customers, as well as being an important driver for your brand’s SEO.
“River of marketing gold”: How social media groups can bolster engagement
Social media groups are a marketing treasure trove, and utilising them correctly can result in a huge growth in content views and branding.
Queensland craft beer brand renames ‘sexist’ product, but the fallout shows a deeper problem
The fallout from a craft beer company's controversial branding decision shows the time for sexism in advertising and marketing beer is done.
