Marketing

It’s easy to erode your brand result with email. To avoid it, remember unless you have my explicit permission, it is spam.

Selling and negotiating are both important skills, but not all sales situations require negotiations and not all negotiation situations are sales-related.

Niche target marketing is one of the most powerful and efficient ways to attract new clients and build industry engagement and trust.

When a business commits to selling better, it can do great things and prosper in ways that are sustainable, healthy and productive for all.

You must use a realistic simulation to assess sales candidates, so here is a step-by-step guide for recruiting exceptional candidates.

Many companies and leaders seem to add more fuel to the fire during times of bad press. So this is what not to do when responding to a crisis.

Salespeople who understand the changing sales cycle and challenges buyers face have a clear advantage in the purchasing process.

Do you want strong word-of-mouth marketing for your business or startup? Here are the four key things you need to focus on.

"Selling is the vehicle that allows opportunity to flourish and people to prosper. Nothing happens until something gets sold."

Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.

In scrambling for leads, trying to cover every area and not wanting to miss anything, many sales teams end up doing nothing particularly well.

Puma’s anniversary campaign comes just over a month after rival footwear company Nike featured NFL player Colin Kaepernick in its own campaign.