Marketing

Is consumerism past its use-by-date?

This is a very interesting, perplexing and vexing question which is now being discussed at all level…

McDonald's Australia has upset customers with the rollout of a new change to its loyalty card program which will see the fast-food company ditch paper.

Australia's company and financial services watchdog has splashed the cash on a new font and logo, hoping to rebrand itself post-royal commission.

The Southern Bay Brewery Co. has fallen in hot water with a shadow regulator over a Twitter meme implying binge-drinking was taking place.

If you’re selling things online then you’ve probably heard of the 'sales funnel'. But what does that mean and how do you get people into your funnel?

In the past 15 years, Facebook has become a $500 billion social-media behemoth with the power to disrupt global politics and send content viral overnight.

There are times in our daily lives when knowing how to sell well turns often awkward situations into positive outcomes for everyone.

Global sportswear company Nike has found itself courting controversy for the second time in six months, resulting in a mass recall of Air Max 270 sneakers.

Businesses and startups alike are increasingly using video news releases with highlight footage and interviews to promote their brand.

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

Selling is a hot topic, especially the louder calls for more ethical, fairer, purpose-driven business and selling practices.

The ACCC has warned businesses about making claims which may be understood differently by customers after reaching an agreement with GPS giants.