Marketing

Medibank has amended a news time advertisement over concern it too closely mimics a TV news bulletin and may mislead some viewers.

Here is a list of three must-have, easy to use, completely free digital platforms, that will help you stand out from your competitors.

Perhaps the path to fixing an organisation’s broken promise begins with acknowledgement by the promiser and forgiveness by the promisee.

In the saturated world of e-commerce, small businesses need to adopt the age-old practice of ‘try for free before you buy’.

YouTube is scrambling to clean up its act as major brands suspend advertising on the platform following claims pedophiles were using the platform.

In order to achieve peak 'sales fitness', now and in the long term, leaders and their sales teams must adopt a 'systems thinking' approach.

The ACCC is currently conducting an inquiry into digital platforms — but policy changes should not overlook small businesses.

McDonald's has been chastised by the Ad Standards Board for cherry-picking what products it marketed in a children's game.

Complacency can easily creep into sales teams that manage and service regular client accounts if they do not remain vigilant to changes on every level.

It’s high time for businesses to get involved in the cannabis industry — and an opportune time for PR professionals to navigate through the ‘green mist’.

A ‘pod’ is a group of LinkedIn members who join together to game and hack the LinkedIn algorithm to increase visibility and reach.

Here’s the bottom line up front: you are your brand, and it’s a good idea to know what people are saying and feeling when your name is m…