Marketing

Several decades ago, Patagonia landed on its bold mission statement. So should you make like Patagonia and sharpen your purpose?

When Chris Messina took his idea the 'hashtag' to Twitter, they thought it was too complex and users would never use them.

Video consumption in a customer’s shopping journey is instrumental in increasing conversion rates. So here's how to get started.

Here are 10 common mistakes to actively avoid when seeking media coverage, to ensure you stay in the good books with journalists.

Whether it’s your first international conference, or you’re a veteran looking for new ways to make the most of your experience, here are some tips.

It’s not uncommon to see a supposed entrepreneur masquerading as a ‘guru’ while trying to pump out their ill-conceived expertise online.

The 'coffee catch-up request bullshit’ epidemic needs to be immobilised in 2019. We must sip some collective truth and call it out for the poppycock it is.

It is said LinkedIn has more than a thousand words for the unemployable. So let's take a closer look at the 10 worst job titles I have come across.

Making someone laugh can leave a lasting impression, which is why many businesses try to use humour on their social media platforms.

You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices.

Don’t waste your event season. Focus on defining your purpose and delivering your message. That’s the revolution our audiences are waiting for!

There’s one social network Koogal values above all others which fuels a whopping 70% of the business’ revenue and 80% of its social media traffic.