A story of bathtubs and bewilderment: How assumptions destroy sales relationships
Have you ever come across a salesperson making big assumptions about you, your needs and expectations, or your experience?
Destined to fail: Spending money without a marketing strategy is like building a house without a blueprint
Marketing your business is much like building a house, because you need an architectural blueprint to ensure long-term success.
How String Nguyen went from 0 to 30,000 LinkedIn followers in 14 months
String Nguyen grew her LinkedIn profile from 0 to 30,000 followers in just 14 months. Here are her top three growth tactics.
Bin juice bingers: How to avoid the sinister clutches of the procurement department and its cold benchmarking
Every client likes different things. They have different ideas of what value is, and it might not be what you think it is.
How to make informed buying and voting decisions in a sea of fake news
In a world filled with biased news, fake news and fads, it's hard to make sound decisions, buy or purchase anything or vote with confidence.
Why building trust is key to sustainable long-term sales relationships
Creating and earning trust is a skill salespeople have to master, and indeed, a lot of sales training and the respective literature focuses on this skill.
All that glitters is not gold: The upsurge of paid followers and engagement on LinkedIn
Are individuals and businesses buying fake followers and engagement on LinkedIn? Yes, they are, and at growing levels in Australia and globally.
Show up or shut up: Why outsourcing your social media is a terrible idea
It’s important business owners are seen online because social media grows and grows like weeds you can’t eradicate from the garden.
Locked and uploaded: How to take bricks-and-mortar stores digital with video
Here are four tried-and-tested lessons in how video can replicate the in-store experiences customers have in an online environment.
From $20,000 to $12 million in one year: How Instagram influencers helped this business explode
Dylan Mullan would be lying if he said he thought laser-hair-removal business Happy Skin Co would grow as quickly as it has.
Why you shouldn’t blame commissions for bad behaviour
The real problem is short-term thinking. Whether it is in big or small business, governments or institutions, these shortcomings are evident.
You can’t escape debate: How to approach social media management during election time
Given businesses can’t escape political debate online, how should they approach social media moderating during election time?
