Marketing

If you visited the Wikipedia page for Guarita State Park in South America a few weeks ago, you would have seen a photo featuring North Face clothing.

Human beings, by and large, are notorious for staying with what is familiar to them. But this approach didn’t go well for Kodak.

The visual, tactile power of video is the fastest way to ensure you are top of mind when your customer is ready to purchase.

It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.

Aussie chocolate retailer Darrell Lea has received a cease-and-desist after it released a near shot-for-shot remake of the 2000 classic Not Happy Jan ad.

Social media got you down? You may want to consider using some management tools tailored to save you time and boost your engagement.

How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?

Here are a few tips on getting ahead in business, in person or online, if you’re average looking and your follower numbers don’t end with a 'k'.

How are we supposed to sell better when there’s a general feeling of uncertainty that makes decision-making so difficult?

Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts.

The issue with creating an online course is the average completion rate is low — with reports citing average figures as low as 10%.

Your personal brand is so much more than your digital profile — it is who you are, what you represent and how you make others feel.