Marketing

''If you're not satisfied with your stay, let us know and we’ll make it right." It was a reassuring sign. A promise to fix things. Pity it was rubbish.

As digital natives, generation Z will require a different marketing strategy than your current millennial and boomer consumer base.

Data analytics is drastically transforming marketing strategies, and it is essential for today’s businesses to embrace this change.

There are three key problems that hold businesses back from growing constant website traffic, leads and sales. Here's how to fix them.

Email campaigns are the bedrock of a digital strategy. But you’re facing stiff competition, with more than 293 billion emails sent every day.

If you’re serious about reaching more customers and growing your brand, why aren’t you giving more weight to your marketers’ ideas?

Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.

Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.

What is sales? And what is marketing? In business, it’s vital to have a clear understanding of how the two can work together effectively.

The Spam Act, as it stands, enables customers to be bombarded with emails they have neither requested or are necessarily interested in.

With a strategic approach, there is a clear path towards creating content that engages your audience and warms them up for the sales process. 

A Renée Zellweger character once said: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist's attention.