Marketing

Kogan has changed the colour scheme of its website after one of its new competitors took issue with the business wading in on its side of the colour wheel.

An Adelaide butcher created a depiction which 'incited hatred or contempt', the advertising watchdog has found in a recent ruling.

The number of followers we have matters far less to us than our ability to engage with them, and we can’t engage with them if we are not reaching them.

I really thought we had moved beyond brand equals logo. Yet, somehow, it seems to end up back at how things look and feel.

Since today’s consumer prefers video content over the written word, marketers need to be on top of their video content game.

League of Extraordinary Women's new platform will give those seeking mentorship the opportunity to ‘hire’ other women in 45-minute blocks.

Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.

There’s only so much email-worthy material you can generate, even if you’re a huge and thrilling brand. So here are the top 10 things to bear in mind.

Successful business owners understand the importance of projecting the right look and incorporate uniforms into the business' marketing strategy.

A well-worded, warm introduction can help founders rise above the background noise and capture the attention of influential people.

A worker sacked for a Facebook post has won an unfair dismissal bid, as social media at work continues to make headlines.

While some companies use causes to pander to consumers, business allies and advocates can play an important role in social movements.