Marketing

Now is the time to start planning for 2020. Here are eight of the changes that will shape the Australian digital marketing landscape next year.

It never ceases to amaze me that Facebook can identify all my friends’ faces in photos, yet they’re unable to discern between hemp foods and marijuana.

Was Facebook's rebranding a hit or miss? Here are five strategies you can borrow from Facebook to help you with your own company's rebranding.

Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.

More than 90 Australian small businesses joining forces this week highlights the power of Instagram to bring together like-minded people.

Big banks Westpac and NAB are under fire for unethical sales practices, and Sue Barrett says enough is enough; we must not accept selling deception as the norm.

For entrepreneurs and small business owners, getting marketing right can mean the difference between rapid growth and painful failure.

Politicians, academics and the odd small business owner have topped the list for the most-viewed Aussies on LinkedIn, with not a business coach in sight.

Facebook's plan for resisting regulation has become clear: become too big, too integrated and too influential to be broken up.

As a brand selling to Gen Z, we had to consider, early, on, how we reached them and why they should listen to us. This is what we learnt.

Many LinkedIn users are missing the mark, partly due to the explosion craze of people posting videos filmed in their own cars.

The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.