Australian SMEs can now get Meta Verified for business from $45.99 a month
Australian businesses can now pay to access a verified badge, along with extra account support, on Meta-owned social media platforms Facebook and Instagram.
Uber slugged with $412,500 fine for breaching Australian email spam laws
Rideshare and delivery platform Uber has been slugged with a $412,500 penalty for sending two million emails to customers without an option to unsubscribe, in breach of Australia's strict new anti-spam laws.
How TikTok is giving Mingle Seasoning a touch of social spice
Mingle Seasoning's social media community drives brand awareness and helps the company determine what to develop next.
Melbourne designer in viral “stolen art” saga says more sites have stocked copycat items
A Melbourne-based illustrator whose concerns over copycat designs went viral on Instagram now says at least two other online platforms have stocked items that mimic her own work.
SEO, content, and Mr Beast: A day in the life of King Kong’s Sabri Suby
Insights from a day with King Kong founder Sabri Suby, from his forensic analysis of search engine keywords through to deep contemplation of YouTube star Mr Beast.
Disney’s century of magic-making was built on hard-nosed business tactics
Disney has survived by balancing its wholesome, family-oriented image with hard-nosed business strategies.
How Birkenstock went from an ‘ugly’ shoe company to a iconic brand worth billions
How did Birkenstock go from a family-owned business simply making functional footwear to a public company worth billions? And what's it got to do with Barbie?
Five strategies to boost your influence on LinkedIn
LinkedIn has become the epicentre of professional networking and thought leadership. Here's how to leverage it for thought leadership.
Decoding the “lazy girl” job trend and what it means for businesses
The term “lazy girl job” was coined by TikTok influencer Gabrielle Judge who has made it clear that she created the phrase as a way to shine a light on toxic workplace cultures.
Aussie artist slams Temu for $14 “stolen” blanket design that would cost her $60 to make
Melbourne artist Kelsie Cosmic has urged her social media followers to help stop large companies like Temu from 'stealing' artists' designs.
Why there is no silver bullet for Qantas’ reputational crisis
When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere.
If you want to grow your brand, the experience is the x-factor
Brands often fall into the ‘Purpose Void’, a place where an ever more informed and enquiring public relegates organisations which fail to practise what they preach.
