Marketing

Social commerce is about to get a whole lot more social, with Facebook announcing the launch of its marketplace offering Facebook Shops.

When businesses and startups give away their products and services for free, they are undermining their value and likely pushing away customers.

Join SmartCompany's Steph Palmer-Derrien and Linktree co-founder Alex Zaccaria for an in-depth conversation about social media opportunities and trends.

History gives us innumerable examples of businesses and startups using recessions to grow market share by increasing marketing spend.

Google’s new ‘Rising Retail Category’ tool is helping to show retailers how consumer demand is changing as a result of COVID-19 restrictions.

The COVID-19 pandemic has put a strain on the hospitality industry's business models, however, it is also paving the way for positive transformation. 

The COVID-19 crisis has opened up a huge piece of land on Facebook and Google. There's never been a better time for businesses to advertise.

Being just like every other brand and screaming COVID-19 comms isn’t going to inject your brand with the fuel it needs to get through the pandemic unscathed.

Communication is frequently tossed in the too-hard basket, so this COVID-19 hibernation period is the perfect time to reassess your strategy.

Are you a business owner trying to help and communicate with valued customers and colleagues? The following two checklists will help.

There's never been a better time for businesses to launch their own podcast and create content that nurtures customers and counters isolation.

Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.