“A reputation gets traded every day”: The true cost of Rio Tinto’s decision to blow up historic Indigenous site
When the mining giant put profit ahead of posterity and destroyed an ancient Indigenous site, its own reputation was reduced to rubble.
“Now is a time to listen, to restructure”: As brands weigh in on the Black Lives Matter movement, Lush director Peta Granger says authenticity is essential
Some brands joining the Black Lives Matter movement have been called out on their past track records. Is it ever too late to make real progress?
Ideation, disambiguate and… bake? The 15 worst buzzwords in business revealed
Are you creating curated content, to disambiguate fake news going forward? Are you reaching out for human capital in the time of COVID-19? Well stop. Enough with the buzzwords.
Aussie brands flock to social media to post about Black Lives Matter, but some are missing the mark
Cotton On, Aesop, The Iconic, Lush, Camilla and Quay are some of the Australian businesses that have posted messages of support for the Black Lives Matter movement.
The eyes have it: LinkedIn poll finds most users prefer to get their content from text, images or articles
A new LinkedIn poll showing users prefer well-written material over selfie-style videos and podcasts could help businesses in their content strategy.
Small businesses emerge as big supporters of local sport: COSBOA report
Small and medium businesses are supporting their local sports clubs — be that netball, rugby, AFL or soccer — in earnest, COSBOA says.
Facebook staff revolt as Zuckerburg fails to take action on Trump
President Trump's divisive comments have sparked a debate about politics and free speech, and Facebook employees don't feel they're on the right side.
The control revolution: How big tech is using COVID-19 to push the “warp-speed” button on changing our lives
In a world where big tech has infiltrated almost everything we do, could fighting for obscurity be more important than fighting for privacy?
TikTok banks $25 billion in revenue, making an incumbent out of YouTube
TikTok parent ByteDance generated US$17 billion ($25 billion) in revenue in 2019, and $3 billion in net profit, eclipsing OG video platform YouTube.
Australia re-opens: Seven ways to increase the likelihood customers will return to your store
As Australia starts to 're-open' retail stores, restaurants and workplaces, a key question everyone is asking is whether customers will follow.
Lessons to learn from Target’s decline: Never take customers for fools
The decline of Target can teach other businesses with multiple brands what not to do. And a key lesson is to never abandon a successful marketing strategy.
Target’s inevitable decline: Why Kmart, not COVID-19, led to the retailer’s woes
Target's decline to Kmart was inevitable: risky branding confused shoppers, and the COVID-19 pandemic was the final nail in the coffin.
