Marketing

Consumers are chasing a way to form more personalised connections with the businesses they choose to purchase from. Here's five brand marketing tips to take from the pandemic.

Brand new Aussie fintech Pineapple has found itself in an unexpected legal battle with US tech behemoth Apple, which has taken issue with its name.

Luxuread founder Katie Moore shares the most important steps that every business can take to succeed on social media.

What is personal branding all about and does being authentic really matter? Yes it does if you want a successful career. And here's why

Starbucks and Coca Cola are the latest brands to pull or pause their advertising spend with Facebook, in a bid to protest hate speech on the platform.

Viral video platform TikTok is launching a new TikTok for Business feature, helping businesses engage with prospective millennial and Gen-Z consumers.

Companies are being busted for profiting from iconography associated with racism and historical imperialism. What does this mean for the future of branding?

As with any negative situation, it makes sense to look for the silver lining and as best as possible learn the lessons the experience offered. Lockdown taught us a lot about personal branding.

US startup Basecamp has found itself in an epic David vs Goliath battle with Apple, with its co-founder accusing the tech giant of a “shakedown”.

As fewer people write handwritten letters and more of us use social media to stay in touch, where does that leave Australia Post?

Aussie entrepreneurs are handing over their Instagram handles today, to help amplify the voices of Indigenous entrepreneurs, artists and creatives online.

TikTok is opening an Australian office as it looks to double down on success with local consumers by pursuing brand partnerships.