Marketing

A chunk of the world's most powerful marketers have indicated that brand strategy is their number one marketing capability.

When does the ownership of intellectual property slip the bonds of law and become a kind of ‘community’ property?

Having engaged with 300 leaders, I’ve learnt where their sales teams have been exposed and left wanting during the crisis.

Google fancies itself a champion of small businesses, but the tech giant's professed devotion to SMEs in service of its own commercial interests is disingenuous.

In 2020, many businesses have had to scrap their marketing plans and act reactively. But culture-jacking is never a good idea.

Google has admitted a glitch in its search algorithm yesterday was the culprit of a "massive shift" in traffic away from small businesses.

In response to Trump's 'plans' to ban TikTok in the US, a deal is being negotiated between ByteDance and software giant Microsoft.

I’ve had a sudden spike in people ‘prospecting’ me on LinkedIn. Most aren’t very good at it. So here are a few tips so we can all waste less time.

The Therapeutic Goods Administration has never been better equipped to control the advertising of false cures than now. So is it doing its job?

Twitter says its embarrassed and disappointed by a social engineering hack that saw the information of the world's wealthiest and most powerful leaked.

Bunsters' flagship Shit the Bed Hot Sauce has picked up something of a cult following, but that takes more than a funny name, says founder Renae Bunster

While it can feel insensitive trying to sell anything during a crisis, bills still need to be paid. So how do you market your business without seeming tone deaf or self-serving?