Amazon demands fitness company ditch “Prime Bike” in intellectual property stoush
Echelon Fitness is getting attention after falsely claiming it developed a ‘Prime Bike’ in “collaboration with Amazon”.
How small businesses can protect themselves from keyboard-warrior comments
Digital and social media channels are here to stay, and Australian defamation law is slowly evolving to match this uptake of technology.
Five ways Australian businesses can continue to create content, pandemic be damned
Ensure your content marketing strategy keeps moving forward by leveraging these five COVID-19-proof content types.
LinkedIn is not the holy grail: Why SMEs must broaden their marketing mix
Like a balanced diet to support a healthy body, a rounded marketing mix is foundational for a business to thrive.
Five white men walk into a bar: When it comes to advertising, ignore women at your own peril
The Western Australian government has launched a new Staycation campaign, and as far as advertising goes, it's a short-sighted flop.
Facebook offers $3 million in grants to Aussie small businesses affected by COVID-19
Social media giant Facebook has opened applications for its latest grants, available to small businesses in Melbourne and Sydney.
Peter Strong: Crisis communication is essential in fostering trust, and the Victorian government has fallen short
The Victorian government has forgotten to inform people in a meaningful way beyond a once-a-day television event.
“There’s an art to all this”: How to let your website do all the marketing work for you
Your website is your chance to present your most significant values to your audience, and dominate competitors who are yet to make a mark.
Why business owners should check in on their sales teams this R U OK Day
Many salespeople are struggling, not just to meet their sales targets, but to learn how to adapt and handle a whole new world of selling.
How a career in sales can be a ticket to a better life for women
How sales leadership careers can empower women to rise up the corporate ladder and enhance their earning potential.
From “a distraction” to an “unbecoming matter”: The language corporates use to talk about sexual harassment
Weasel words and verbal gymnastics is the go-to response when a big company is faced with sexual harassment allegations.
Starting a business? Here’s how to humanise it without non-stop selfies
It’s never been easier to start a business, but how do you stand out from the crowd? Part of the answer lies in your ability to humanise your brand, writes Fiona Killackey.
