How should entrepreneurs approach networking during a pandemic? How do you make new connections and soft intros when you can’t go to events and meet people by accident?
"This may seem counterintuitive, but I've actually found networking much easier during the pandemic," says Inkl chief Gautam Mishra.
Why UX design is the last battleground for business success in a COVID-19 world
The businesses seeing success during COVID-19 are relentlessly serving their customers and focusing heavily on developing exceptional UX.
How 33 million views on TikTok led to a 1000% sales boost for this Yarra Valley beauty business
My Glow 2 has seen sales increase by more than 1000% during COVID-19 pandemic, and its founders put much of that down to TikTok.
Aussie business threatened with legal action over clothing featuring viral TikTok star
Fleetwood Mac-singing TikTok sensation Nathan Apodaca is reportedly suing Aussie brand Culture Kings for using his image without permission.
How do you get your audience to actually care about your brand?
Your potential customers will zone out if you don't make them feel anything. Here are three ways to evoke emotion through your brand.
Aussie SMEs are seeking digital and social media support during COVID-19 crisis
Aussie small businesses are making a shift online, and roping in freelancers to help make it happen, according to data from Fiverr.
Want people to watch your virtual event and remember it afterwards? Don’t do these nine things
Don't do these nine things in your next virtual event if you want to keep viewers watching, says Redback Connect founder and CEO Jeff Downs.
Google to make it free for Australian small businesses to list their products in Google Shopping
Starting in mid-October, Australian retailers will be able to list their products for free on the Google Shopping platform.
Zuckerberg is merging the chat functions on Messenger and Instagram… for his benefit, not yours
Facebook Messenger and Instagram’s direct messaging service will be integrated into one system, Facebook has announced.
How Brands Grow: Why business owners should approach marketing through a scientific lens
“Science has transformed every discipline it’s touched, and it’s doing the same for marketing,” How Brands Grow author Byron Sharp said.
“It’s the twenty-first century”: Modibodi slams Facebook for decision to ban realistic ad for period products
Aussie period underwear brand Modibodi has had its latest ad banned from Facebook, with the social media behemoth branding it “shocking".
After an employee’s “vile” Tinder messages were circulated online, this boss took swift action
A man has lost his job after he allegedly sent vile and sexist messages to a woman who rejected his advances on popular dating app Tinder.
