The unexpected rise and pivot of LinkedIn in 2020 — and how business owners should respond
Throughout lockdown, LinkedIn has become the only place for people to connect, engage, learn and contribute ideas with other professionals.
Instagram bolsters business offering, and launches pre-Christmas sales holiday for Aussie retailers
Instagram is adding to its e-commerce capabilities in Australia, and launching a world-first in-app sales event to celebrate.
Adani changed it’s name to ‘the Latin word for brave’ — before learning the real translation
Jest and more than a few jeers met last week's news that Adani Mining was changing its name to Bravus Mining and Resources.
Caravans, boats and surfboards: Gumtree’s top 10 shows what Aussies want to buy as summer approaches
More Australians are looking to buy secondhand boats, mountain bikes, caravans and surfboards, according to new Gumtree data.
Your brand is like a bus: Feel free to hand over the keys to someone else, but take it out for a spin now and then
There’s one area that cannot be entirely outsourced or delegated by a boss, and that is brand, communications and marketing.
What small businesses can learn from the (latest) campaign to boycott Woolworths
Small businesses can learn an important lesson from the latest social media campaign to boycott Woolworths: years of goodwill and accomplishment can erode in an instant.
Why this digital marketing expert says SEO is dead
Search engine optimisation has been a prominent strategy in marketing plans for over 20 years. But the truth is, SEO is dead.
Logic, boredom and sky-high hopes: Is your business a Trump, Biden or Obama brand?
One-hit wonder? Boring but reliable? A cult favourite that lets customers down? Is your business a Trump, Biden or Obama brand?
Sales versus marketing: Which is the better strategy for startups?
Regardless of how innovative a product is, traction is vital to building a customer base. But should startups be sales- or marketing-driven?
Shootsta’s client roster includes Deloitte, Coles, Samsung and DHL: Here’s how it won 100 clients last year
Many enterprise technology companies have seen significant success from investing in sales early and scaling it with the business.
Melbourne bakery gets a surprise sales windfall as Victorians celebrate COVID-19 ‘doughnut days’
Melbourne bakery Goldeluck's has seen a run on doughnuts, following two consecutive days of zero COVID-19 cases in Victoria.
If you build it (and your online presence) they will come: How to get digital marketing right
Digital marketing for SMEs has never been more important, because the online marketplace remains relatively unaffected by COVID-19.
