Marketing

Proposed privacy changes will have fundamental impacts on data collection for advertising and marketing purposes, reshaping how we collect, use and disclose personal information.

Instagram is replacing the ‘swipe up’ feature for adding links in stories with a new sticker, and it could become available to the smallest of SMEs.

Creators with a TikTok for Business account will soon be able to add a shopping tab thanks to a recent partnership with Shopify.

Australian advertising experts have praised a new Qantas ad that has many viewers longing to travel again, saying its message of hope is "exactly what we need right now". 

TikTok announced it will partner with Audius — a streaming music platform run on blockchain — to manage its expansive internal audio library.

At 9pm on a Friday night in July, when millions of Australians were at home under lockdown, a fierce battle was playing out… over the name of a side table. 

Telstra has found success on TikTok by working with influencers and setting a different tone to its other social media accounts.

With lockdowns happening across the nation, the demand for media content continues to grow. Business owners can utilise this demand and grow their presence through DIY PR.

Across the nation, various stages of lockdown have returned — and so has the sudden surge of businesses looking to see if they can start generating revenue and leads online.

Your audience's attention span is only getting shorter and shorter, which is why you should learn how to harness the power of Instagram Reels.

High profile members of the Australian advertising industry have teamed up to urge more Australians to get vaccinated by launching a creative campaign to counter concerns about the risks associated with the AstraZeneca COVID-19 vaccine. 

Rimi Beauty Salon's success shows how despite all the strategy, technical equipment and #growthhacks used in the hope of going viral, content is king.