Customers are more likely to recommend a product, service or brand if they have good experiences with customer reward programs, according to…
Customers are more likely to recommend a product, service or brand if they have good experiences with customer reward programs, according to…
In the wake of the epic public transport meltdown in Melbourne last week, I wanted to talk a bit about trust. While the beleagered Connex me…
What if the collapse of the credit bubble is not the only reason capitalism is under threat? Today’s Business Spectator interview w…
I often hear “we are in relationship selling” or “we need relationship sales people” but what I do not hear being asked is: What ty…
I guess everyone knows it’s easier to make more money from existing customers than to entice new ones. So if you’re into online sales an…
If you haven’t heard it already, the next 12 months are going to be tough for online businsses – especially if your revenue depends i…
Here’s my shopping list for this week: Ham Mushrooms Cheese Sundried tomatoes Lebanese bread You may think: why is my shoppin…
I ended last year talking about brand, but its a topic that never gets old for me. I get lots of email newsletters from different publicatio…
Search engine giant Google has abandoned its print advertisement sales business, after introducing the measure two years ago. Google star…
Direct sales group Amway is attempting to shake off its image as a get-rich-quick gimmick in favour of expanding as a legitimate direct-sale…
The meshing of your brand and how people perceive that brand is not a natural given. LARA SOLOMON By Lara Solomon I’ve often wond…
There are things that we take with us as we journey that connect the path we take with their presence. This is the story of a table. To s…
