Marketing

Content-sharing startup Jellysmack has launched in Australia and New Zealand, taking advantage of a booming local market and offering opportunities to SMEs.

The decision to rebrand should be viewed as an attempt by Facebook to plant its flag as the company of the future and not Boomerbook with an ageing user base.

Mark Zuckerberg says the metaverse will be "the successor of the mobile internet" and "an embodied internet where you’re in the experience, not just looking at it". 

Transformative branding involves companies working with customers, communities and even competitors to co-create brands that lead on both market and social fronts.

Australian food business Whole Kids has secured a Baby Shark-sized branding partnership that could get kids reaching for healthy snacks and parents reaching for their ear-plugs.

Changing the corporate name is a go-to move for companies when the going gets tough. It also rarely works.

Facebook's recent outages and advertising changes are the latest reminders that business owners and marketers should not to put all their eggs in a single tech giant’s basket.

Women approaching retirement age currently do so with around a third less superannuation savings than their male counterparts.

A growing number of fake sites and services are offering to purchase fake LinkedIn followers and engagement, or provide industry ‘awards’, dodgy testimonials and listicles. 

Things move fast in social media where change is as easy as downloading an app. In short order, TikTok has become a tech behemoth.

With an influx of noise in the digital world, it can be difficult to know whether your social media efforts are making an impact.

Build Your Brand podcast host Alisha Marfatia dives into why quality is more important than quantity when it comes to social media.