Marketing

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading.

A whirlwind of changes and new tools have been a hallmark of LinkedIn during 2021 as the candles were blown out on the platform’s 18th birthday celebration.

Social media and marketing might be the last thing on your mind post-pandemic, but the holiday season is when your brand should be most active.

Whether you already use Facebook as part of your business or you plan to in the future, here's how the latest changes could affect your company.

A Sydney restaurant doubled its monthly sales and reached a quarter of a million people on TikTok by running a Squid Game-themed promotion over September.

Linktree co-founder and chief executive Alex Zaccaria says more partnerships with e-commerce providers are on the way.

Facebook's move to Meta presents an incredible opportunity for marketers, creators, businesses, and end users to embrace this evolving world for the better. 

With Black Friday weekend just around the corner, Muscle Nation is going above and beyond for its community of customers. Here's why it's "a no-brainer".

Grill’d has struck an unconventional partnership with social media stars The Inspired Unemployed to launch a new plant-based burger product.

Facebook’s rebrand is causing chaos for startup Meta PC, while another business appears to have jumped on the bandwagon with dubious cause.

lady-brains podcast hosts Anna Mackenzie and Caitlin Judd chat with digital marketing and e-commerce expert Gabriella Singh about how retailers can make the holiday work for their brand.

Alicia McKay is a leadership strategist who believes that people don't need an MBA to be a good leader, but they do need relevant, practical skills and support.