Yes! Okay, well that would make for a very boring blog entry, so here are some reasons why I think you need to keep things consistent for yo…
Yes! Okay, well that would make for a very boring blog entry, so here are some reasons why I think you need to keep things consistent for yo…
A preliminary report into the Government’s plan to include extending the Do Not Call Register to cover business numbers has found that compl…
The short answer is everything. This week I am picking up from last week’s blog on values. A number of years ago I wrote an article with…
Australia’s housing industry is on the verge of recovery, with the Housing Industry Association tipping new home stats will increase by 20% …
In today’s market selling skills training does not equal product training or pressure tactics. If product training or pressure selling (‘t…
Media buying can be an expensive business, especially when you’re going through an agency. Frankly, it’s not an area that I have specialised…
If your sales director is adding significant value and is enthusiastic, committed and proactive, I would be disappointed if they didn’t requ…
I wanted to share this simple but excellent presentation from Egg Co on measuring return on investment from social media. Here’s a quick…
Leading online car classifieds site Carsales.com.au has made an impressive debut on the Australian Securities Exchange this morning, with it…
As a small business owner I am really only accountable to myself and so I don’t get regular assessments of my performance, I don’t get feedb…
Welcome to Brand Matters – the next generation of the previously named Cultural Leadership blog. Brand Matters will be exploring the opportu…
Violent video games are the advertiser’s friend, leading to better brand recall than non-violent games – even though players pay less attent…
