Okay, so I was off by a letter. The new (again) name of the Vegemite concoction at the heart of the naming storm over the past couple of wee…
Okay, so I was off by a letter. The new (again) name of the Vegemite concoction at the heart of the naming storm over the past couple of wee…
Companies that take advantage of the ATO’s downturn-busting tax breaks could find it very hard to borrow money in the next few years, expert…
Not much makes me crazier than the misuse and abuse of the word “brand” (or more specifically in this case “rebrand”). Change the name of a …
I am a BIG lover of the Ford brand. What they are doing on the social media space simply raises my heart rate above 100BPM! While GM and Chr…
I recently had the opportunity to attend the inaugural Optimising the Sales Force Conference, along with over 120 high level sales leaders a…
Those Facebook fan pages look great, but how do I create a custom one for my business? There’s been quite a shift recently in our busine…
My boss wants me to cold call, but I have call reluctance, because I’m not very good at it. Help! If you are going to cold-call – first…
With the echoes of outrage reverberating across the Australian landscape, Kraft yesterday announced they were pulling the name iSnack 2.0. …
The continued migration from TV and newspapers to online advertising by business is set to double the value of Australia’s online advertisin…
The continued migration from TV and newspapers to online advertising by business is set to double the value of Australia’s online advertisin…
As the App Store continues to grow, more developers will look to social media in order to market and distribute their applications, a leadin…
Vegemite is a storied Australian brand name. Products don’t often transcend to become brands in their own right, but for generations of “hap…
