Rebrands, bans, and vaccines: The PR wins and sins of 2021
Despite the pandemic, some organisations managed to win us over this year, while others caused a stir in their big PR sins.
Online sales looking sick? Get an SEO health check
Google’s search algorithm is constantly being updated and e-commerce businesses that have neglected search engine optimisation risk losing ground against their competitors.
Chatbots are often a source of frustration. Here’s how we can improve them
When asking a chatbot for information or trying to solve a problem, we’re often annoyed when it either can’t understand or misinterprets our inquiry.
The 10 most complained about ads of 2021
Ad Standards has revealed its most complained about ads in 2021, with a Crazy Domains ad depicting a man urinating against a building taking the top spot.
‘And Just Like That’: Peloton’s SATC comeback was clever but one viral ad won’t fix a crisis
Peloton's retort to Sex and the City was perfect as a popular culture comeback. But as a crisis management strategy? Well, it’s debatable.
Revealed: Eight popular Australian businesses on TikTok in 2021
TikTok has named digital bank Up and Melbourne-based bakery Goldelucks as two of the most popular businesses on the social media platform this year.
Why trolling can’t be ignored, and how SMEs can manage it
Trolling on brand-owned digital channels poses significant risk. If not managed effectively, it could have a serious impact on brand reputation and customer experience.
Why you need to engage with your customers on their terms, not your own
The businesses that will succeed today are those that will put customers in the room when making decisions, and be brave enough to involve them.
Revealed: The eight most loved local businesses in Australia
A guitar shop, dental clinic and real estate agency are among the top eight most loved local Australian shops and services, according to a national review of more than 3000 businesses.
Federal Court fines Employsure $1 million over misleading ads
One of the country's largest workplace relations advisors has been fined $1 million by the Federal Court for giving the false impression it was affiliated with a government agency.
Why Santa’s Secret Week could give your business an edge this summer
The week between Christmas and New Year looms large on the horizon for those business owners who want to scoop up the low hanging publicity opportunities.
Powershop’s acquisition by Shell shows the risk of making promises that aren’t yours to keep
Companies considering new owners would do well to ask: what promises have we made and will this break them?
