Marketing

Bluey is all about play. Airbnb is all about dreaming. So there’s a natural fit between what the show’s characters demonstrate to kids and what Airbnb has manifested in the colourful Queensland property. 

Research found there is an opportunity for every small business to grow up to 20% with one zero-cost task: picking up the phone.

Neither the Oxford English Dictionary nor Macquarie Dictionary definitions are free, but both are available online through subscriptions.

The simplicity of once-a-day word game Wordle has captured a legion of fans, and now it seems, the attention of one of the globe’s most recognisable media companies. 

Meta has announced it is working on a set of ethical guidelines for “virtual influencers” — animated, typically computer-generated, characters designed to attract attention on social media.

Social media coach Alisha Marfatia shares her eight tips for making sure your small business stands out this year.

Behavioural science expert Dan Monheit says killing yourself to create an outstanding, end-to-end customer experience is an admirable pursuit but also a complete waste of time.

By looking ahead and keeping your finger on the pulse of the latest marketing trends, you can go a long way towards future-proofing your brand.

The Glynde manufacturer of FruChocs, Violet Crumble and Crown Mints will now be known as Menz Confectionery and has adopted the tagline “Making life sweeter”.

Any post offering RATs in a time of great scarcity should be worded very carefully, as in the current climate it is such a sensitive and anxiety-inducing topic.

Are your press releases failing to make an impact? This guide — complete with a checklist — explains how to make them pop.

Melbourne PR and comms agency Character + Distinction has launched its seed fund for investing in startups, with a focus on storytelling.