Marketing

Founder Anaita Sarkar explains how Hero Packaging's marketing strategy has the company on track to record a whopping $14 million in revenue by 2024.

Qantas passengers are demanding the airline hire more staff amid reports of dire customer service, including call wait times of several hours.

Approximately 70% of creators earn only a fraction of their total income from brand deals, according to Linktree's first Creator Report.

If podcasting is part of your brand and marketing strategy for 2022, you need to know about emerging trends to ensure you stay relevant.

Liberal candidate for Warringah Katherine Deves is doubling down on her bid to win the blue ribbon seat back despite tweets resurfacing where she expressed offensive views about the trans community.

Byron Baes star Alex Reid explains how small businesses can get the most from working with social media influencers and better understand their audience.

Founder and chief executive of Modibodi Kristy Chong chatted with SmartCompany Plus to explain how an obsession with solving her customer’s problems helped her build a brand that’s quickly becoming a household name. 

Businesses spend a lot of time and energy generating leads, but that's only the first step in the sales journey. Once the leads start coming through, how can you close the sale?

Businesses should think very carefully before welcoming politicians during an election campaign, according to the experts.

Ogilvy UK has banned staff from working with influencers who digitally alter their faces or bodies for brand campaigns, in a bid to tackle the insidious harm social media can cause to the body image of young people.

We now face the prospect of the world’s richest person, Elon Musk, actively running Twitter, one of the world’s biggest social media platforms.

Envato has recently opened up access to the premium online courses, making more than 1300 courses available for free for the first time.