Samsung ad slammed for promoting “unsafe” night running for women
A video campaign launched by Samsung has been slammed widely across social media after depicting a woman running freely at night.
SEO is dead. Here’s why it’s all about EAT: Expertise, authority, trust
When used for your content creation, the EAT model can significantly transform your website visitors' experience and positively impact your Google rankings.
Four ways to improve your email marketing
Understanding and utilising the power of email marketing could be your key to success in this final quarter of the financial year.
Why shoppers prefer shrinkflation to price increases
An experiment simulated real-world conditions by manipulating shoppers’ perceptions of products for sale in a supermarket in Brisbane, then measured the differences in sales.
“We are f***ed”: Twitter employees face harassment and uncertainty from new boss Musk
Twitter employees have been subjected to opaque internal information around what the future of working at the company will look like following the board's acceptance of Elon Musk's acquisition offer.
Small businesses have only two days left to comment on digital platform fairness for the ACCC inquiry
Submissions to the ACCC Digital Platform Services Inquiry, investigating how tech juggernauts operate in Australia, close Friday.
Thousands of Facebook users caught up in Woolworths scam promising free groceries
A fake Facebook page offered shoppers the chance to receive a free box of groceries if they shared a post on the social media platform.
Adam Schwab: How Elon Musk’s Twitter deal could spell bad news for Tesla
Twitter has accepted Elon Musk's $54.20 per share takeover bid. Why? "Because no one else who’s not an egotistical billionaire was going to pay anything like that for the business," writes Adam Schwab.
Thinking of using influencers? Here’s how Mingle Seasoning spiced up its marketing strategy to break into Coles
Mingle Seasoning founder Jordyn Evans shared with SmartCompany Plus her best practice tips on identifying — and working with — the right influencers to get results.
Why my business is logging off social media for good
"At the beginning of this year, we logged out of our Facebook and Instagram accounts for a one-month trial. We loved it so much that we’ve decided not to log in again," writes Trunk Studios' Rima Alijew.
What does Elon Musk want to change about Twitter, and why might it cause problems?
Musk’s ownership of Twitter and his stated reasons for buying the company raise important issues. Those issues stem from the nature of the social media platform and what sets it apart from others.
Gold Coast surgeon wins $450,000 defamation case that highlights the damage caused by online reviews
Small businesses owners have been advised to keep an eye on their online reviews, after a high-profile defamation suit between Gold Coast surgeons resulted in a $450,000 payout.
