Adidas sports bra ad featuring bare breasts banned after watchdog receives complaints
The Adidas campaign, which ran across Twitter and as physical posters, featured images of the breasts of dozens of women, designed to show “how diverse breasts are”.
Funday launches in Ampol stores as it works towards being stocked in 3000 locations
Low sugar confectionery brand Funday has added yet another major stockist to its ranks.
Are people more risk averse post-pandemic? Here’s how uncertainty actually affects customer behaviour
While the likelihood of something happening does affect customer decisions, what decision is made depends on whether the outcome is likely to be positive or negative.
Tiny billboards, big impact: Zero Co uses QR codes to encourage Aussies to “start small” when addressing plastic waste
The 12 tiny billboards were installed last Tuesday, with exact locations of each leaked by the company on social media in the weeks leading up to the launch.
Scientists not wafflers: What we can learn from startup marketers
While startup marketers may have a vision they very strongly believe in, ultimately they are guessing.
Billson calls on government to help SMEs resolve disputes with social media giants
The small business ombudsman has advocated for government support for small businesses that trade on digital platforms, in his submission to the ACCC's digital platform services inquiry.
Why social activism can sometimes benefit a brand’s apolitical rivals
Weighing in on a divisive issue becomes a calculated risk. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way.
Speak up or shut up: What to consider when your business is put under a media spotlight
When you’re in the public spotlight over a high-profile issue, it’s a common misapprehension that an organisation must speak to the media — and right away.
How Buy From The Bush used social media and storytelling to generate $9 million in revenue for rural SMEs
Grace Brennan co-founded the Buy From the Bush (BFTB) movement in October 2019 using a simple hashtag on social media.
Why Canva and LVLY are allowing their communities to opt-out this Mother’s Day
Canva and LVLY are among the brands giving their community a choice this Mother’s Day, recognising that the annual celebration is not a happy one for everyone.
How this campaign is using $876,000 bottles of hand cream to help working mothers
The hand cream campaign will urge companies to engage with their female employees on the ways motherhood and career progression can work together.
Elon Musk and the theatre of business: Six rules to help you stand out and be remembered
Ian Whitworth explains how these six essential theatre rules can apply right across the world of business.
