Marketing

After a young TikTok user went viral for sharing her office experience, an HR expert has warned viewers not to judge the "highlight reel".

This week, SmartCompany readers shared their Qantas heartbreaks and horror stories, from lost luggage to flight cancellations, and more.

Stories of Qantas' broken promises abound from stranded passengers, cancelled flights, lost luggage and impossibly long check-in queues.

With so many opportunities for NFTs in the business landscape, how can you make sure your project is successful — especially when 99% fail?

Writer and commentator Phillip Adams has demanded the boss of Qantas remove the national airline's tagline from all branding immediately, as multiple crises engulf the company. 

In a chat with SmartCompany, Ken Sakata explains how the fake club came about, his woes with Mark Zuckerberg, and why running Queensland Football Club is a bit like growing a plant.

To stay relevant you need to be aware of and understand how the pandemic has changed consumers' priorities and purchase behaviour. 

It’s not just the external supply, cost issues and debt that Revlon was experiencing, but its gloss and lustre seemed to have faded many years ago with the inability to read its consumers' lips. 

Canada's largest fast-food chain has been caught tracking the movements of 10 million customers and recording when they visit rival coffee shops, raising serious questions about how apps store data.

A moratorium on the news cycle and tragedies is impossible, but businesses can do their bit to improve communications and reduce the overwhelm of gruesome narratives.

Hardware giant Bunnings has embraced influencer marketing to capture gen Z shoppers, but a leading social media expert believes Australia's strongest brand could miss a “huge audience” if it doesn't stake a claim on TikTok.

Collaborations, partnerships and experiences are three strategies companies have used this year to make themselves stand out. Here are five examples for you to learn from.