Marketing

Ads — particularly the loud, everything-must-go types — can get a bad wrap, but they're not all bad. Here are three campaigns getting Australians talking at the moment.

Natural Patch Co produces all natural, stick on bug repellent patches, which won over one of the most famous women in the world.

Global American streaming service Netflix has announced big plans to unveil its new advertising subscription tier in Australia before the end of this year. 

Smart50 Awards guest judge Michel Hogan talks sustainable business and how companies can get it right.

While cases likely cause little reputational damage to celebrities, overzealous trademark actions can cause real embarrassment for some of the world’s biggest brands.

Ian Whitworth's experience with American beer highlights what can happen when you get too close to your product, or put product-obsessives in charge.

Two in three Australians agree that junk food advertising should be banned during children’s viewing hours, according to an Australia Institute study.

Wendy's and Dove have thrown their support behind CTV News anchor Lisa LaFlamme who was reportedly given the sack for having grey hair.

Kmart Australia is the country's top user of influencer marketing, according to a report, which found the retailer had 2790 influencer mentions during the first six months of the year.

Google has released a new, site-wide ranking signal that rewards sites that publish satisfying content and penalises those that don’t.

E-commerce platform Shopify has introduced a new business financing product to the Australian market, offering up to $2.5 million in funds repayable as a percentage of future sales.

Qantas CEO Alan Joyce has rolled out a rare corporate apology to passengers stricken by flight delays, lost baggage, and lengthy customer service wait times, offering benefits and $50 flight vouchers to loyal customers.