Marketing

After being absent from the public eye for three months following a sudden disappearance, one of China's most popular influencers is back online. Where have you been, Lipstick King?

The AFL will scrap music after goals for Saturday's Grand Final, in response to social media negativity and hundreds of complaints.

A new study of more than 20 million people shows that your close friends on LinkedIn are not your best bet when reaching out for an introduction to a potential new employer.

The Queen's favourite household brands — from tea to wet weather coats — could be faced with a rebrand after her death last week left a small regal part of their branding null and void under a centuries-old convention.

Currently the hashtag #5to9 boasts more than 38.5 million TikTok views, so it's safe to say TikTok users are loving the content rolling in.

Customer reviews are a way to build trust in your brand and help us to turn that brand trust into measurable ROI through increased web traffic, sales, revenue and, eventually, long-term loyalty.

Google offers a list of questions you can ask any SEO consultant or agency before hiring them, but this guide takes those questions even further to ensure you find the best fit.

Numerous brands have been thrust into the global spotlight after appearing on members of the British royal family.

Jane Lu on staying ahead of the game in retail, and how storytelling and social savvy will see retailers through more than the tech talk.

The passing of a figure like Queen Elizabeth II is bound to stir up strong and at times contradictory feelings. So we can only express our gratitude to Domino's for helping us make sense of it all.

A new study audited the advertising transparency of seven major digital platforms. The results were grim.

If your agency only talks to you about ROAS, you should fire them, writes Ecom Nation co-founder Mal Chia.