Marketing

It's not always easy for brands to mark notable days in a way that nods to the commercial offering without coming off a little on the nose.

Elon Musk has added to the confusion that is Twitter right now by killing the 'official' label just one day after it was announced. Or did he?

After Khloe Kardashian posted an Instagram reel about Tara Simich's Mermade Waver, sales surged globally almost immediately, and most of the stock was wiped from the shelves.

Twitter's uncertain future has made it a brand risk in the eyes of Aussie PR professionals. But they're still telling clients to pay the $8.

Jacenko tells SmartCompany that the high point of her 18 years as the monarch of Sweaty Betty was actually yesterday when she hung up her crown for good.

Escaping the confines of category conventions is a fast track to getting noticed, says Dan Monheit from creative agency Hardhat.

An advertising collaboration between Milkrun and the Do You F*****g Mind podcast was removed for using 'offensive' language.

If you bring new clients on during the November to December danger zone they may not see the best of you or you the best of them.

Here’s how you can adjust your marketing strategies to maintain customers and tap into the current budget-conscious consumer market. 

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix.

A handwritten note from the head of LEGO in the UK to a seven-year-old boy who asked the Danish toy giant for a job has gone viral in an unintentional reputational masterstroke.

Sporting bodies won't find it hard at all to move on from coal, gas and oil sponsorships. Fossil fuel companies, however, will certainly miss sport.