Marketing

More Australian brands have given their customers the option to opt out of receiving unwanted Valentine’s Day marketing emails, with online florist and flower delivery business LVLY leading the trend.

The Super Bowl is famous for its weird commercials and this year is no exception, with an anti-Tesla Full Self-Driving ad running.

It seems artificially-generated comments have come to LinkedIn, marking the latest expansion of the recent AI craze.

If you are looking to broaden your network then it’s the perfect time to learn the secret to successful cold calling, and it starts with nailing your elevator pitch. 

How can we sell if we don’t like selling? By using techniques from behavioural science to shift the emphasis from selling to buying.

The woman expertly called out a group of men making comments about her physical appearance during an online conference call.

With the 2023 Super Bowl just around the corner, brands are teasing consumers with 15-second spots of what to expect on game day.

Tapping directly into unconscious behavioural biases allows business leaders, marketers and brands to anticipate how consumers will behave. With turbulent times ahead, knowing how humans operate is the only thing that will remain the same, says Dan Monheit.

Is ChatGPT a marketer's friend or foe? Here’s what a marketing professional thinks.

Contrary to what we might assume, new research reveals it’s the type of hedge, rather than whether we hedge, that can damage persuasion.

In business, the charm of individual human character is on borrowed time.

Start doing these simple things today and over the next year and watch the value stored in your brand overflow.