Social media made accessible: Alvie is Australia’s first social app for people with disabilities
The Alvie app aims to connect those living with disabilities with like-minded people who share similar life experiences, interests and hobbies, facilitating relationships and enriching friendships.
Frank Green releases new product after Bunnings hack goes viral on TikTok
The accessory solves a daily problem encountered by owners of Frank Green’s 34oz/1 litre ceramic drink bottles but the story of its design is a quirky one that involves TikTok, Bunnings and painted PVC pipes.
Meta and Twitter are holding basic security features for ransom
Meta Verified is rolling out in Australia and New Zealand this week. The subscription service is charging up to $24.99 a month for a blue tick and some security features that should be free.
You can now pay to be Meta verified. But is it worth it?
Gaining the elusive blue tick on social media platforms such as Facebook and Instagram has become increasingly popular among celebrities, influencers and successful entrepreneurs, with many doing whatever it may take in an attempt to get the tick of approval.
Long-running Instagram feud between vitamin brands JSHealth and Life Botanics heading to Federal Court
Life Botanics has confirmed that it's the competitor that JSHealth announced it was suing in a series of Instagram stories over the weekend.
TikTok fame is fleeting — to build a long-lasting brand don’t be a one trick pony
In a slowing economy consumers are looking for more value per dollar spent over novelty. Though social media, especially platforms like TikTok remain powerful channels of mass marketing, brands must lay the groundwork to ensure their products have longevity in the current market.
How to overcome the biggest objection of all — and it’s not price
How to overcome the biggest objection of all? I’m not talking about price, I’m talking about incumbency. To avoid the brush-off and get them engaged, there are specific phrases we need to use.
Roxy Jacenko on why her new mentorship program is worth $40,000
After walking away from Sweaty Betty, Roxy Jacenko has launched an eight-month business coaching experience that costs $40,000. Here's how she justifies the price.
Are JB Hi-Fi’s record profits an anomaly or a trend?
Amid a storm of outrage over companies profiteering throughout Australia’s inflation crisis, JB Hi-Fi released its earnings results yesterday. In the last six months of 2022, the big electronics retailer did very nicely indeed.
This business owner told me not to buy his product: Now I’m a customer for life
A simple approach has helped a business owner not only survive but do well, in an area that has experienced total carnage in recent years.
Nissan created a four-hour lofi YouTube ad and people actually love it
Nissan's marketing team just schooled us all with a four-hour-long lofi advertisement for its ARIYA EV that people don't actually hate.
Who Gives A Crap turns letters from your ex into toilet paper for anti-Valentine’s Day campaign
Here's some gratuitous Valentine's Day marketing we can get behind. Literally. Who Gives A Crap is turning BS from your ex into actual...you know where I'm going with this.
