A couple of weeks ago I was lucky enough to speak at Online Marketer’s Bootcamp event about Facebook Advertising. I asked for a quick s…
A couple of weeks ago I was lucky enough to speak at Online Marketer’s Bootcamp event about Facebook Advertising. I asked for a quick s…
There’s a lot of competition if you’re trying to make people aware of your online competition. I’m constantly amazed at the shee…
Typo squatters are having a field day making money from other people’s brands. One of them might be yours. The deal is that they look …
You may (or may not) have noticed that Google recently started showing what I’d describe as “mega-sitelinks”. Say it loud and say i…
The great thing about working in an agency rather than in “isolation” is the access to dozens of Analytics accounts. Each month we aggre…
In January 2008, not long after I started blogging for SmartCompany, I wrote an article about the impending United States recession, and ult…
Adding urgency to your offers is a sensational way to improve conversions. Very few online retailers here in Australia use any form of urgen…
Regular readers will probably know that I have a little online eCommerce business “on the side”. It’s a part-time thing; I spend maybe…
If you have a small, medium or large business which has a physical location (or locations) you’ve probably taken advantage of Google’s f…
With the rise of Facebook and its advertising luring more online ad spend away from Google’s cash cow, AdWords, the search giant has come …
Google has updated Google Analytics and added some pretty cool new features. As a free tool, it’s seriously powerful and most SMEs (and ev…
One of challenges online retailers face is “reach”. Trying to get your products in front of as many interested consumers as possible can…
