Marketing

The average value of an online shopping basket fell in 2023, but spending is still clustered around the magic $100 'free shipping' mark, according to e-commerce data from Australia Post.

Almost nine years after launching, Australian clothing brand The Fable has sold more than 150,000 of its silk shirts and is turning over $4.5 million per year.

What does it take defeat a domain name squatter seeking $10,000 for a URL? According to entrepreneur Jessica Ruhfus, founder of Collabosaurus and No.2 Co, the answer is simple: $7, the help of Australia's domain name authority, and a little bit of know-how.

Linktree's new chief product officer and artificial intelligence hires will help users make more money from their followers, the Australian scale-up says, as it fortifies its space between traditional social media and e-commerce giants.

Nearly 70% of small businesses drop their digital marketing provider within 12 months, and half report being upsold on services they don't need, according to first-of-its-kind research from the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) and the University of the Sunshine Coast.

Basic websites created through Google Business Profile will be turned off from March 1 2024, Google says, giving Australian small businesses a deadline to migrate to a new website provider.

One secret to building Smart50 Retail award winner MoveActive's direct-to-consumer success: running fewer sales, and working to make the big ones count.

Insights from a day with King Kong founder Sabri Suby, from his forensic analysis of search engine keywords through to deep contemplation of YouTube star Mr Beast.

Using eye-tracking technology, self-reporting and reaction time measures, researchers found browsing an activewear website lowered women’s self-esteem.

Furniture business owners Casey and Taylor McPhail thought they would have to shut the doors of the business that their father Keith McPhail founded in 1969 for good.

You’ve probably been relying on SEO as a performance marketing tool when, in fact, it’s anything but.

Are you wondering if you should boost that post? Will this be your winning ticket to business success? Perhaps that is the wrong question to be asking.