Marketing

Kmart Australia is the country's top user of influencer marketing, according to a report, which found the retailer had 2790 influencer mentions during the first six months of the year.

There is one surefire way to get your ideal audience to read your content: a strong headline or subject line, one that grabs attention. Here's how to write them.

There is no one definitive formula to achieving success on TikTok, but these strategies will help grow your business' presence on the platform.

Your audience's attention span is only getting shorter and shorter, which is why you should learn how to harness the power of Instagram Reels.

Here are four quick ideas to help you strengthen and diversify how your content is delivered in case Facebook (or anyone else) comes for you one day.

Revenue growth in the Australian podcast market is set to hit $47 million this year, and Australian entrepreneurs are taking notice.

Here are four reasons why long-form content can help position your business (no matter what the industry) as a brand authority.

To get the most out of your content marketing, look at how your content can be repurposed for different mediums and audiences.

Fresh content is a great way to connect with and stay relevant to your customers, as well as being an important driver for your brand’s SEO.

If you’re in the world of business, you know content is king. But you might not realise just how regal a typical content marketing campaig…

It’s now widely known that businesses that invest in content marketing will achieve greater success with lead generation, brand awareness …

SmartCompany readers will spend more money on content marketing than any other publicity venture during the next 12 months, according to the…