“It wasn’t something we were willing to let absorb us”: Aboriginal brand Clothing The Gap to rebrand after trademark stoush
Aboriginal streetwear brand Clothing The Gap is set to rebrand following a two-year trademark dispute with international clothing giant Gap.
Keep your brand vision sharp: Five things you shouldn’t outsource
By adding a few crucial skills, you can better quality control your growth. This piece shows you what you need, and where to learn it.
‘You can’t borrow prestige’: Why MSCHF and Lil Nas X’s use of the Nike trademark was “lazy and rude”
Last week, a judge upheld a lawsuit to stop MSCHF Product Studio from using Nike's trademark swoosh and forced the recall of all the sneakers.
Putting your best face forward: How to take the perfect professional headshot
They say a picture paints 1,000 words. So, here’s a quick guide to nailing your team photos, and some examples of how to do it right.
Five behavioural biases that challenger brands must know for success in 2021
When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.
“Awareness, trust and credibility”: Three ways to build your personal brand in 2021
If you’re building a business of any sort, it’s important to build your own personal brand. So how do you go about it?
More than a T-shirt: Why Aboriginal streetwear brand Clothing The Gap is focusing on education first and fashion second
Clothing The Gap isn't just a fashion brand. It exists to amplify Blak voices, educate non-Indigenous people and start conversations.
Coon cheese renamed Cheer Cheese after six-month search for new name
Well-known cheese product Coon Cheese will be known Cheer Cheese from July, after a six month-long search for a new name.
Who Gives a Crap, Patagonia and Thankyou Group: Why purpose-led marketing is excellent, but not enough
Does long-term, purpose-led branding influence consumer decisions, given behavioural science indicates our minds are more focused on the here and now.
Coon is finally retiring its racist branding: Here’s why it took so long
The makers of Coon cheese will have paid close attention to the publicity surrounding Nestle’s rebadging of Red Skins and Chicos.
Adani changed it’s name to ‘the Latin word for brave’ — before learning the real translation
Jest and more than a few jeers met last week's news that Adani Mining was changing its name to Bravus Mining and Resources.
Amazon demands fitness company ditch “Prime Bike” in intellectual property stoush
Echelon Fitness is getting attention after falsely claiming it developed a ‘Prime Bike’ in “collaboration with Amazon”.
