Marketing

After Khloe Kardashian posted an Instagram reel about Tara Simich's Mermade Waver, sales surged globally almost immediately, and most of the stock was wiped from the shelves.

A handwritten note from the head of LEGO in the UK to a seven-year-old boy who asked the Danish toy giant for a job has gone viral in an unintentional reputational masterstroke.

Sporting bodies won't find it hard at all to move on from coal, gas and oil sponsorships. Fossil fuel companies, however, will certainly miss sport.

Controversial American rapper Kanye West, legally named Ye, has taken his battle with a diehard fan who owns a Melbourne burger joint to the Federal Court.

Here are four of the biggest rebranding fails in Australia’s (and New Zealand’s) history.

In a week where we have seen two deaths and thousands of people displaced by floods, the Bureau of Meteorology has got its timing badly and critically wrong.

After more than two years of development, the founders of Who Gives a Crap launched the Good Time range of shampoo, conditioner and body bars last month. 

Clean energy giant NextEra Energy claimed the top spot on the index, followed by Reliance Industries and electric battery innovator CATL.

The Queen's favourite household brands — from tea to wet weather coats — could be faced with a rebrand after her death last week left a small regal part of their branding null and void under a centuries-old convention.

Customer reviews are a way to build trust in your brand and help us to turn that brand trust into measurable ROI through increased web traffic, sales, revenue and, eventually, long-term loyalty.

Smart50 Awards guest judge Michel Hogan talks sustainable business and how companies can get it right.

A great business idea or strategy that’s poorly designed or doesn’t pull on a cultural thread won’t fly.