By Janina Czado
Brand ambassadors can be a powerful tool in any PR and influence campaign – on the proviso that you choose the right one….
By Janina Czado
Brand ambassadors can be a powerful tool in any PR and influence campaign – on the proviso that you choose the right one….
“If you want to know what your brand stands for just ask someone what they think…” has to be one of the most useless pieces of advice …
Woolworths is overhauling its Homebrand range in a bid to improve the range’s perception in an increasingly competitive market for private l…
Global fashion chain H&M has enlisted activist rapper M.I.A. to front its annual recycling week campaign as it embarks on a mission to c…
Chocolate maker Cadbury has topped a list of 20 brands Australian consumers say they don’t want to lose from supermarket shelves.
While t…
By Lara Moroko, Macquarie Graduate School of Management and Sarah Duffy, Western Sydney University
The recent CBA and ANZ scandals show …
Last week was a big one for me and my team at Marketing Angels as we launched our new website and unveiled new branding at the same time. We…
How can Optus even consider the idea of changing its name? Or furthermore, absurdly consider changing it to what has been effectively its po…
A big player in the increasingly heated Australian food delivery market has had a complete brand overhaul as the sector braces for Uber’s …
