For the fifth consecutive year, Apple and Google have taken out the top two positions in Interbrand’s Best Global Brands ranking, while glob…
For the fifth consecutive year, Apple and Google have taken out the top two positions in Interbrand’s Best Global Brands ranking, while glob…
Naming a business after yourself might seem like a good idea at the time, but there is plenty of responsibility that comes with being the fa…
The majority of Australian consumers have no problem with hanging brands out to dry when something goes wrong, even if they previously were …
Chocolate maker Cadbury has been hit with a deluge of emotional pleas calling for the restoration of its Marble chocolate block, in the late…
We live in more enlightened times when it comes to brand and while it is finally seen as more than a logo, it remains bedeviled by a project…
Proudly and unapologetically Swedish furniture brand Ikea has beaten out the likes of Bunnings, Qantas, and the ABC to land the number one s…
Internet pioneer Yahoo will soon be absorbed by Verizon Communications and known as Altaba, but for many people, the brand remains synonymou…
All business owners know reputation is life or death, but a recent ranking of the companies Aussies hold in the highest regard has revealed …
Discount supermarket chain has overhauled its branding and will roll out a redesigned logo this year, and while it’s keen to promote its new…
Just being different is all a bit ho-hum. Different isn’t even all that hard. Change a couple of things, and you’re different. Me being …
German supermarket chain Aldi and hardware giant Bunnings are among the top brands operating in Australia, according to the YouGov BrandInde…
Naming a company in the social media age is fraught, and this week’s unveiling of “Altaba”, the investment company that will hold Yaho…
