I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. …
I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. …
How many times have you seen people make the promise “most trusted” or something similar? Trust assertions of one ilk or another litter …
Once you’ve established the foundation of identity I’ve talked about, you’re all good right? Wrong. Now the work begins. Every day some…
When you have a question, don’t settle for the first answer, even if it feels like it’s the right one. When you accept the first answer …
Over the break, I plunged into Walter Isaacson’s expansive and illuminating look at Leonardo da Vinci’s life and work. While many gems a…
As I take a look back over the buzz of 2017, two themes stand out – purpose and experience. One is centuries old while the other is a rela…
By Gary Mortimer, Queensland University of Technology
…a person’s name is, to that person, the sweetest and most important sound in any…
Loyalty is coveted by organisations because loyal customers come back more often, spend more money and tell other people they like you. And …
What if I told you Instagram culture isn’t new? It seems everyone, all around us, is capturing their lives and curating these moments to g…
I’ve been discussing branding recently, and it made me remember a show I did in 2010, which s…
Cruising through my LinkedIn feed last week, a post caught my eye asserting customers now have their own brands that need catering to. I sho…
Facebook, Netflix and Instagram are among the brands most positively perceived by millennials in Australia, according to the latest YouGov B…
