Marketing

A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.

If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

The new must-use approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law.

The Spanish brand, the gold star of Estrella, has used storytelling to antagonise its fierce rival and market leader in Amsterdam, the red star of Heineken.

It’s 9am on a Tuesday and gathered around the table is a smattering of people from executive and management ranks with one task: come up w…

For seven years I worked alongside one of the world’s most successful supermodels. I acted as her personal publicist and played my small part in helping her on her path to world fame. She worked incredibly hard and I witnessed first hand, the power of a personal brand.

Micro-investment app Acorns has undergone an Australian re-branding and after working through hundreds of possibilities, has changed its nam…

Australian brands are more keen than ever to engage with current events through their branding, but experts say there’s one day of the year …

A while back I wrote a piece entitled, “Don’t do stupid stuff to customers”.

Bless businesses everywhere: they still just can’t …

Every week I try and share a smattering of different ways you can get to your brand result. But everything doesn’t work for everyone, so h…

Once you've worked on your personal brand, how do you find your message? Michel Hogan shares her advice.