Marketing

"Here’s a rundown of what I’ve learnt rings true for medium-sized advertisers with less than $2 million budgets, and some tips on how to avoid waste."

Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.

The Swedish advertising watchdog has ruled a Facebook post that included the popular 'distracted boyfriend meme' has breached the country's advertising code of conduct.

There’s a fine line between assent and exploitation and Nike's campaign is flirting with the wrong side of it.

Tech giant Google will heavily restrict all advertising on its platform by third-party tech support providers to combat the rise of "harmful" and fraudulent companies advertising in the sector.

It's all food for thought, but in 20 years the most important decisions in digital marketing might not be made by humans.

An advertisement for a drinking game mobile app that appeared through Instagram’s ‘Stories’ function has been banned by the advertising watchdog.

I’ve been in Helsinki this past week for a conference. It’s been a great opportunity to catch up with fellow SEOs and talk shop. A commo…

This year's ad complaints don't break much new ground: gambling, violence, and sex still prevail as the things Australian consumers take issue with most.

There has been a massive surge in dodgy operators using so-called ‘celebrity endorsement’ to scam consumers into buying products. Shark Tank investor Naomi Simson is just one high-profile Australian to be affected.

I just got back from a Google business-coaching program held at Google’s Sydney headquarters and I picked up a couple of really interest…

Many Aussies are open to the prospect of being used for advertising by the brands they like “in unusual and personal ways”, including sponsorship of photos via social media, according to recent YouGov Omnibus research.