Facebook just admitted to misreporting ad performance data. So, is it time for SMEs to “get creative”?
A coding error meant Facebook misreported ad performance data to advertisers for more than a year. What are the digital ad options for SMEs?
So far, there’s little reference to COVID-19 in this year’s Christmas ads: Here’s why
This year's Christmas ads so far have something in common: they do not say the 'c' word or address the pandemic too directly.
“It’s the twenty-first century”: Modibodi slams Facebook for decision to ban realistic ad for period products
Aussie period underwear brand Modibodi has had its latest ad banned from Facebook, with the social media behemoth branding it “shocking".
Five white men walk into a bar: When it comes to advertising, ignore women at your own peril
The Western Australian government has launched a new Staycation campaign, and as far as advertising goes, it's a short-sighted flop.
From fake anti-virus drugs to Pete Evans’ ‘biocharger’: The role of the TGA in COVID-related advertising
The Therapeutic Goods Administration has never been better equipped to control the advertising of false cures than now. So is it doing its job?
Traffic is up, and costs are down: Why now is the time to push your product on social media
The COVID-19 crisis has opened up a huge piece of land on Facebook and Google. There's never been a better time for businesses to advertise.
People are paying more attention to media than ever: It’s time to invest in advertising
Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.
Will Burger King’s Whopper campaign pay off? Or will it decompose after a few weeks?
'No artificial preservatives' is a worthwhile promise from Burger King. However, the ads don't amplify this message, they undermine it.
The five things you need to know before you advertise your business
In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.
Ads you remember for the right reasons are rare: This is what it takes to be memorable
Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more.
“Degrading” and “confronting”: Ad Standards dismisses 600 complaints about Libra’s #BloodNormal ads
Ad Standards fielded 600-plus complaints in response to the TV advertisements Libra broadcast as part of its #BloodNormal campaign.
Adelaide butcher’s “non-Halal” sign found to breach discrimination rules
An Adelaide butcher created a depiction which 'incited hatred or contempt', the advertising watchdog has found in a recent ruling.
