Marketing

A new study audited the advertising transparency of seven major digital platforms. The results were grim.

Ads — particularly the loud, everything-must-go types — can get a bad wrap, but they're not all bad. Here are three campaigns getting Australians talking at the moment.

Global American streaming service Netflix has announced big plans to unveil its new advertising subscription tier in Australia before the end of this year. 

Two in three Australians agree that junk food advertising should be banned during children’s viewing hours, according to an Australia Institute study.

In the world of advertising, brand recognition can mean the difference between your business being front of mind for your audience, or just another fish in the sea. 

The Adidas campaign, which ran across Twitter and as physical posters, featured images of the breasts of dozens of women, designed to show “how diverse breasts are”.

Weighing in on a divisive issue becomes a calculated risk. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way.

The hand cream campaign will urge companies to engage with their female employees on the ways motherhood and career progression can work together.

A video campaign launched by Samsung has been slammed widely across social media after depicting a woman running freely at night.

Byron Baes star Alex Reid explains how small businesses can get the most from working with social media influencers and better understand their audience.

Ogilvy UK has banned staff from working with influencers who digitally alter their faces or bodies for brand campaigns, in a bid to tackle the insidious harm social media can cause to the body image of young people.

The ACCC alleges Meta failed to take sufficient steps to stop displaying scam cryptocurrency ads on Facebook in 2019, even after receiving complaints.